17 Website Design Mistakes That Kill Your Sales
Posted by Emanuel on February 3rd, 2008I have assembled a checklist of 17 mistakes to avoid when designing your website if your primary goal is to make money with your website.
Mistake #1 - Opening your website with a Flash page
Opening a website with Flash (a mini-movie) can be very cool looking. Website designers and graphic artists love them because they are so pretty and showcases their technical skill. But Internet surfers can’t stand them because they are searching for information.
A Flash page (which often takes a long time to load) stands between the surfer and the key information she’s looking for — also between your reader and your sales pitch.
When people type keywords into a search engine, they are looking for information. No one types “only show me sites with Flash page introductions.” In fact, if a searcher gets to your site and is greeted with an elaborate Flash presentation, half your visitors will leave your site before they ever get to your sales presentation. Search engines also hate Flash pages. Search engines are interested in content and in delivering information to searchers.
A Flash page is a big stop sign to both your readers and to search engines. Read the rest of this entry »
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